Hey ya'll, I'm Tinisha Gold
{"_Creative Director
UX UI Design
Product Strategy
Digital Storytelling}
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MY APPROACH
Cinematic UX Systems Thinking
Great experiences don’t happen by accident.
They are thoughtfully structured.
Just as filmmakers guide audiences through a story, designers guide people through experiences.
My process combines traditional UX methods with storytelling principles to create experiences that feel intuitive, meaningful, and memorable.Â
Showcase
CREATIVE DIRECTION & STORYTELLING
Beyond product design, I create films, campaigns, and digital content that explore culture, community, and human experience
Accessible Streaming Design
The existing Atlanta Center experience contained valuable information, but it was distributed across disconnected pages and competing navigation patterns—creating friction for newcomers, devotees, volunteers, and anyone trying to find their next step. This project showcases how we transformed a standard streaming interface into one that prioritizes accessibility, using user-centric principles to maximize engagement.
MY LEXUS STORY
Lexus is a global luxury automotive brand built around craftsmanship, technology and continuous improvement. This initiative demonstrates how thoughtful design can break barriers. Our approach integrates user feedback and proven methodologies to create more accessible platforms.
Brightspeed - Wifi Extenders
Designing a more flexible connected-home experience by simplifying WiFi extender purchasing, improving quantity controls, and creating a scalable foundation for value-added services across Brightspeed’s digital ecosystem.